Full time
Responsibilities:
- Craft high-performing, world-class copy for paid ads (both static and video), landing pages and paid partnerships.
- Write persuasive and engaging email campaigns that drive purchases, product usage/adoption and retention (UI/UX).
- Develop creative and memorable static ads and video ad scripts for campaigns, product launches, brand and customer testimonials.
- Collaborate with cross-functional teams designers, PMs, campaign managers, and growth marketers, and more to ensure messaging aligns with creative and performance goals.
- Come up with out-of-the-box marketing plays and creatives in pursuit of performance/ business goals.
- Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.
- Craft SEO-driven content and content for PPC campaigns to drive traffic and purchases.
- Be the go-to reviewing partner advertorial/ad content that promotes Faye.
Requirements:
- English (Mother tongue) speaker with exceptional written and verbal communication skills.
- Minimum of 6 years of experience in a content-related position, preferably in brand, comms or performance marketing in a B2C tech environment.
- Proven experience creating high-impact marketing copy for paid ads, email campaigns, and video scripts.
- Strong understanding of performance marketing principles, including audience segmentation, A/B testing, and conversion optimization.
- Ability to blend a data-driven approach with creative thinking.
- Creative thinker with the ability to turn complex ideas into concise, actionable copy.
- Strong organizational skills and the ability to manage and drive forward multiple projects in a fast-paced environment.
- A collaborative team player with an optimistic attitude and a hunger to learn.
- Passion for performance marketing, data-driven storytelling, and digital advertising trends.
- Knowledge of SEO best practices for performance content.
Send CV with job title to: [email protected]