A leading software development company in Tel Aviv is seeking an experienced Director of Product Marketing. This strategic position involves defining the product’s positioning, driving demand, and enhancing user engagement through innovative marketing strategies.
What You Will Do:
- Define and implement product positioning and messaging that resonates with target audiences.
- Lead product launches and collaborate closely with Customer Success Management (CSM) and Sales teams on go-to-market strategies.
- Develop marketing campaigns to promote new features, focusing on alignment with broader business objectives.
- Enhance customer retention through targeted campaigns based on data and customer insights.
- Manage the creation of customer testimonials and case studies, showcasing successful customer outcomes.
- Drive continuous engagement with existing customers, fostering loyalty and satisfaction.
Requirements:
- 3+ years of product marketing experience, preferably in the software development or CommTech sector.
- Strong background in SaaS B2B product marketing and experience targeting documentation/support/customer service audiences.
- Exceptional storytelling abilities, with a knack for translating product features into compelling narratives.
- Experience marketing technical solutions, particularly analytical tools.
- Ability to work effectively with globally dispersed teams.
- Data-driven approach with a passion for the products supported.
- Agility to thrive in a fast-paced environment and adapt to changes.
- Proactive, ownership-driven mindset with demonstrated leadership in project management.
- Hybrid work model requiring presence in the Tel Aviv office at least 4 days a week.
Application Process:
Qualified candidates are invited to send their CV via WhatsApp to +972 54-769-3489.