Full time.
Responsibilities:
- Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
- Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
- Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
- Utilize segmentation and personalization techniques to enhance user experience and maximize impact.
- Analyze campaign performance metrics (open rates, CTRs, conversions) and adjust strategies accordingly.
- Collaborate with content, design, and product teams to ensure alignment with business objectives.
Requirements:
- 3+ years of experience in email marketing or lifecycle marketing.
- Proficiency in email marketing platforms such as Salesforce Marketing Cloud.
- Strong knowledge of segmentation, automation, and A/B testing methodologies.
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
- Excellent copywriting and content development skills.
- knowledge of HTML/CSS for email formatting is must
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Advantage: Experience in UX/UI design and optimizing email templates for better user experience.
Apply on link: https://www.lumen.me/careers/EA.154