Marketing Operations Manager, Herzliya/Hybrid (July 2024)

Harness Marketing Automation to Power Cognyte’s Success!

Job Description:

Cognyte, a global leader in investigative analytics software, is seeking a passionate Marketing Operations Manager to join our team in Herzliya, Israel. If you’re a strategic thinker with a knack for marketing automation, this role is for you!

Responsibilities:

  • Lead the development and execution of a comprehensive marketing automation strategy.
  • Manage all aspects of key MarTech systems (including HubSpot) for optimal performance.
  • Design and optimize nurture flows to nurture leads across the lifecycle.
  • Create data-driven email campaigns and track results to optimize engagement and conversion rates.
  • Collaborate with cross-functional teams (design, content marketing, product marketing) to develop cohesive messaging and campaign goals.

Requirements:

  • 3+ years of experience with marketing automation platforms (HubSpot preferred).
  • Strong understanding of end-to-end digital marketing, from web engagement to demand generation.
  • Solid knowledge of email marketing best practices, segmentation, and lead nurturing.
  • Analytical mindset with a comfort for data analysis and reporting.
  • Excellent communication and collaboration skills.
  • Team player with a proactive and results-oriented approach.

Bonus points for:

  • Basic knowledge of HTML, CSS, and content management systems (WordPress).
  • Experience with Salesforce CRM integration.

Join Us:

At Cognyte, we’re driven by a shared mission: making the world safer through innovative technology. Help us shape the future of investigative analytics by leveraging your marketing expertise! We offer a dynamic work environment with opportunities for growth and a commitment to diversity and inclusion.

To Apply:

Send your CV with job title to: 052-681-2007
https://www.cognyte.com/careers/A8.647/marketing-operations-manager/