Full time.
Responsibilities:
- Develop and execute a comprehensive PR strategy to position Lumen as a leader and innovator in the metabolic health space.
- Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
- Craft compelling press materials, including press releases, media pitches, and executive talking points.
- Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify Lumen’s voice.
- Create an editorial calendar for both seasonal and evergreen pitches.
- Identify, track, and submit for award and speaking opportunities that position Lumen as a leader and innovator in its field.
- Oversee crisis communications and reputation management strategies to protect and strengthen Lumen’s public image.
- Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
- Work to build a data dashboard that enables you to pull quantifiable insights at a moment’s notice.
- Build the profiles of Lumen executives in the press via news opportunities, speaking opportunities, and awards.
- Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
- Manage third-party PR agencies as an extension of Lumen’s PR function, ensuring monthly KPIs are met.
- Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
- Help evolve Lumen’s messaging map annually to align with its broader goals.
- Represent Lumen at industry events, conferences, and media engagements as needed.
Requirements:
- 5+ years of experience in public relations, with a focus on B2C tech – health tech experience is a strong plus.
- Exceptional communication skills, both written and verbal, with native English a must.
- An entrepreneurial spirit who thrives in a fast-paced, high-growth environment
- Proven track record of securing high-impact media coverage and building strong media relationships.
- Strategic thinker with the ability to craft compelling narratives, extract meaningful stories from complex data and research, and identify unique PR opportunities.
- A proactive, self-starter mindset with the ability to work both independently and collaboratively.
- Detail-oriented, organized, and committed to delivering high-quality results.
Apply on link: https://www.lumen.me/careers/7F.15C