Full time.
Responsibilities:
- Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
- Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
- Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
- Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
- Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
- Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
- Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.
Requirements:
- 3-4 years of experience in managing Meta and Google Ads campaigns in an e-commerce setting.
- Strong analytical skills with proficiency in e-commerce analytics tools.
- In-depth knowledge of digital marketing principles and e-commerce best practices.
- Excellent communication skills, capable of presenting complex data in an actionable manner.
- Ability to work in a dynamic environment and juggle multiple campaigns.
- Experience in D2C, wellness, health, nutrition, diet, fitness, or supplements industries highly valued.
Apply on link: https://www.lumen.me/careers/FA.055